FOLLOW THE RED CARPET AND ENTER RAGNAROCK
RAGNAROCK is Denmark’s new national contemporary museum and cultural greenhouse in Roskilde. RAGNAROCK opened for visitors on the 30th of April 2016. Centered on music, the museum tells through new exciting and modern exhibitions the story about the youth culture and the musical eras from the 1950’s and up until today.
RAGNAROCKs new iconic building, designed by the star architects of Danish COBE and Dutch MVRDV, supports the narrative, history and atmosphere that the museum conveys. When you arrive at RAGNAROCK, walks up the long red carpet toward the With its gold-riveted façade, use of untreated, robust materials and the long “Red Carpet” leading up to the museum entrance
The museum is both a museum and cultural greenhouse with exhibition facilities, music scenes, archives and teaching/research facilities. RAGNAROCK is a living cultural greenhouse with an ambitious event programme, a café, an exciting museum shop and various special exhibitions.
In northern mythology, Ragnarok is the story of the last battle between gods and giants, where the sun goes out, and the earth ends in an inferno of flames and chaos – only to be reborn.
But Ragnarok is also the story of the world’s rebirth. Ragnarok describes a new beginning, and in the sense of reflecting that myth also the West’s rebirth after World War 2. After the war a new generation manifests itself. A youth generation with unprecedented opportunities and attention occurs, and young people now demand influence on the development of society, the end of old systems and the creation of new ones. It is the confrontation with the old and creation of the new that gives the museum the name, RAGNAROCK.
THE MUSEUM´S NARRATIVE:
The music has traditionally been the young people’s voice and has created a breeding ground for political views, technologies, language trends, media and fashion. Inspired by the music, RAGNAROCK depicts and conveys how young people through time have moved borders and influenced society through music and youth culture.
RAGNAROCK tells the story about the first youth generation who self-consciously and visionary created an agenda-setting generation who communicated globally beyond geo-graphical and social boundaries through rock music. RAGNAROCK tells the story of the youth cultures development and changing musical styles until today and will follow and document the development in the future. RAGNAROCK conveys the enormous impact that youth culture has had – and still has – on society, and the museum will lead the visitor into this kaleidoscopic music universe.
With interactive installations and lots of activities the museum invites the visitor on a journey through the history of modern youth culture. The exhibitions consist of various themes, all adding different layers to the history. The themes are in short:
• When the music saw the light!
• Can music change the world?
• Musical currents!
• Fanboys and Fangirls!
• The Red Thread!
• Electrical intimacy!
• Sound waves!
• Chasing the good sound!
• The world’s largest choir!